Nik StanbridgeThe questions to ask in your first week as a Product ManagerHow to get the insights you need to start making a difference3 min read·May 21, 2021----
Nik StanbridgeTo understand what’s wrong with your product, ask people inside your businessCustomer-facing folks have a massive amount of info on what your customers are doing and saying1 min read·Apr 16, 2021----
Nik StanbridgeHow do items get onto a product roadmap?I’m often asked, what’s the mechanism or framework I should use to triage items onto the product roadmap?2 min read·Apr 15, 2021----
Nik StanbridgeThe Lean Startup by Eric Ries in just 250 wordsAll the important bits you need to know to build products that add value to your customer’s lives2 min read·Apr 9, 2021----
Nik StanbridgeWhy is everyone implementing OKRs?To achieve growth, that’s why.4 min read·Mar 11, 2021----
Nik StanbridgeProduct Management as a Service? Is that a thing?Product management is being done in your business, even if you don’t have a product manager role. Decisions relating to your product have…3 min read·Mar 4, 2021----
Nik StanbridgeHow to use business goals to prioritise your roadmapI often hear businesses say that they are using business goals to prioritise their roadmap. This is precisely the right thing to do. But…2 min read·Mar 4, 2021----
Nik StanbridgeWhat’s my value proposition?It’s a statement of what your product does, what problem it solves, who the target audience is, and what benefit it provides to them.3 min read·Nov 12, 2020----
Nik StanbridgeCustomers need to know you understand their problemYou’ve got a great product. It’s got features your competitors would kill for. Your innovator and early adopter customers are raving and…3 min read·Nov 27, 2016----
Nik StanbridgeWhat’s in it for me? Is your messaging turning your customers off?When was the last time you looked at your marketing messages? I’m guessing it wasn’t recently, right?4 min read·Nov 21, 2016----
