I’m often asked, what’s the mechanism or framework I should use to triage items onto the product roadmap?

This is essentially around what questions to ask and what gating is used to approve an item onto the roadmap. You can’t just add items to the roadmap because you want to; everything needs to be justified.

Anyone and everyone in your business could and should be bringing items for…

All the important bits you need to know to build products that add value to your customer’s lives

Learning what your customers actually want is how you build a sustainable business. You learn by running experiments on your ideas and gathering data. This is validated learning and is the most important thing your business can do. Everything you do needs to be about learning what adds value to…

Decisions relating to your product have to be made every day, and people in the company are taking time away from their role to make them.

Product management is being done in your business, even if you don’t have a product manager role. Decisions relating to your product have to be made every day, and people in the company are taking time away from their role to make them (all part of the ‘wearing many hats’…

It’s a statement of what your product does, what problem it solves, who the target audience is, and what benefit it provides to them.

It’s important because it’s the filter through which you need to run decisions around product capabilities and priorities. As in, when a feature request is made…

Nik Stanbridge

Product management consultant working with tech companies to deliver products their customers actually want. Simple.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store