How to get the insights you need to start making a difference

You’ve just started a new product management role in a tech startup/small business. They have high expectations of you.

While you’re onboarding and getting immersed in the company culture, what are you going to do to “understand the…


Customer-facing folks have a massive amount of info on what your customers are doing and saying

Sometimes, companies are baffled as to why their product isn’t successful.

  • Why aren’t customers buying?
  • What’s wrong with the product?
  • What are we doing wrong with our marketing?
  • What’s the competition up to?
  • How…

I’m often asked, what’s the mechanism or framework I should use to triage items onto the product roadmap?

This is essentially around what questions to ask and what gating is used to approve an item onto the roadmap. You can’t just add items to the roadmap because you want to; everything needs to be justified.

Anyone and everyone in your business could and should be bringing items for…


All the important bits you need to know to build products that add value to your customer’s lives

Learning what your customers actually want is how you build a sustainable business. You learn by running experiments on your ideas and gathering data. This is validated learning and is the most important thing your business can do. Everything you do needs to be about learning what adds value to…


To engage everyone in the responsibility for achieving growth, that’s why.

OKRs, opportunities and key results, have been around for a while but they took off in a big way in the late 90s at Google. …


Decisions relating to your product have to be made every day, and people in the company are taking time away from their role to make them.

Product management is being done in your business, even if you don’t have a product manager role. Decisions relating to your product have to be made every day, and people in the company are taking time away from their role to make them (all part of the ‘wearing many hats’…


I often hear businesses say that they are using business goals to prioritise their roadmap. This is precisely the right thing to do. But what I see them actually doing is using that single business goal metric to do the prioritisation.

What if one of the business goals was “increase…


It’s a statement of what your product does, what problem it solves, who the target audience is, and what benefit it provides to them.

It’s important because it’s the filter through which you need to run decisions around product capabilities and priorities. As in, when a feature request is made…


You’ve got a great product. It’s got features your competitors would kill for. Your innovator and early adopter customers are raving and evangelising about it. …


When was the last time you looked at your marketing messages? I’m guessing it wasn’t recently, right?

Messaging, that part of your external-facing marketing communication strategy, quickly becomes stale and out of date. …

Nik Stanbridge

Product management consultant working with tech companies to deliver products their customers actually want. Simple.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store